We believe that every woman deserves to feel sexy.
We believe that every woman deserves to look amazing.
We believe that every woman deserves the chance to achieve greatness.
We believe that every woman deserves the opportunity to improve herself and her fitness.
We believe that the only valid judge of a woman is herself.
Manifesta was just a baby of an idea in 2011, when founder Rachel Blumenfeld got tired of having to adjust her pants during runs and between every burpee, of worrying about showing too much skin during squats, and of having her shirt ride up when she lifted her arms. She was tired of pulling at the armholes of her shirts to readjust them whenever she moved. And then she noticed that she wasn’t the only one who felt this way.
Athletic clothes aren’t designed for curvy women. After doing some research, she learned that most clothes are designed around a size 4/6 woman with “conventional proportions,” with the bigger and smaller sizes just being adjusted from the 4/6 by 2 inches all around. But the average American woman is a size 14, so basing your fit on a small size just isn’t cutting it.
So Rachel started to reimagine athletic clothing design. She got body measurements from women of all shapes and sizes, and not just the typical bust-waist-hips, but different thigh, calf, and arm measurements as well. She surveyed what people liked and disliked about various items, and found out what they wanted to see in their performance wear.
Then she spent months looking at fabrics, making sure to pick one that would be thick enough to keep you from bouncing, stretchy enough to let you move freely, breathable enough to keep you cool and odor-free, and soft enough to get post-workout coffee in. And she started making samples, working with multiple designers until she found one who really understood the female form.
With that designer, Rachel tried and tested multiple versions of each design, making sure that everything was perfect before approving it. The Drop It Like a Squat Capri took 5 designers and nearly ten versions to perfect, and the Sweat Angel Tank took 2 designers and about a dozen versions to get right.
After getting the basic fit correct, based on a size 10/12 fit model with legs that can squat over 200 pounds, Manifesta began to work on getting the other sizes correct. They used size 2/4 and size 22/24 models to make adjustments so that the different sizes fit and flattered everyone instead of just adding a few inches for every size and hoping that the clothes still looked good.
ABOUT RACHEL BLUMENFELD
Rachel Blumenfeld, CEO and founder, has ridden horses since she was 7 years old, played on a soccer team as a child, dabbled in running at age 23, and discovered CrossFit® when she was 24. She has been an avid CrossFitter and weight lifter since then, and has coached CrossFit® since July 2013.
ABOUT OUR FABRIC
Our fabric is sourced from a company that is dedicated to sustainability. They have been a bluesign®-approved manufacturer since 2007, and won a bluesign® award in 2008. This means that the company meets high standards for resource productivity, consumer safety, air emission, water emission, and occupational health and safety.